Ten years ago, twin sisters Emily and Lauren Ellery opened a small seaside boutique on the Santa Barbara pier — inspired by sunshine, ocean air, and the effortless beauty of coastal California.

Growing up along the California coast, the two sisters shared everything — from their love for timeless fashion to their dream of opening a boutique by the sea.

Over the years, locals in Santa Barbara began affectionately referring to them as “the Ellery Twins.” With their striking resemblance and inseparable bond, the name quickly became part of the boutique’s story.

From our windows we watch sailboats drift across the harbor while the Santa Ynez Mountains rise quietly in the distance — a daily reminder of why we fell in love with this place.

What began as a simple dream has grown into a boutique where women discover timeless pieces designed to feel relaxed, feminine, and naturally beautiful.

Every collection we curate is inspired by life here by the sea — easy silhouettes, soft fabrics, and styles made for everyday moments.

Today we’re celebrating that journey with our 10 Year Anniversary Sale — a small thank you to everyone who has supported our boutique over the years.

Every order helps our little pier boutique continue doing what we love and allows our story to keep growing here by the sea.

With love,

Emily & Lauren